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Case study · Healthcare

Dr. Amit Goyal

Trust, precision and compassionate care.

A complete medical brand identity for Dr. Amit Goyal’s Gastro-Liver Endoscopy Centre at Ganga Ram Bansal Super Speciality Hospital, Sri Ganganagar.

Client
Dr. Amit Goyal, DM Gastroenterology
Industry
Healthcare
Scope
Logo, style guide, stationery, social
Circular Dr. Amit’s Gastro-Liver Endoscopy Center logo in white on royal blue

About

A healthcare identity built around trust, precision and compassionate care, designed to work across every digital and physical touchpoint of the practice.

Challenge

Create a distinctive medical identity that moves beyond generic healthcare symbols: personal to the doctor, clinically credible, and scalable from a visiting card to social media.

Concept

The logo combines an abstract digestive organ with a caring hand gesture, for expert treatment and compassionate care. Royal Medical Blue and a clean geometric structure communicate professionalism, hygiene and calm confidence.

Logo construction grid showing circles and guide lines
Logo construction grid
Logo lockups on royal blue, sky blue and soft blue
Lockups and colour versions
Montserrat type specimen in royal blue
Typeface · Montserrat
Colour palette: Royal Medical Blue, Clinical Sky Blue, Soft Care Blue, white and black
Colour palette

Brand values

  1. 01Trust
  2. 02Precision
  3. 03Compassionate care

Scope of work

  • Logo design and brand mark
  • Logo construction grid
  • 3D logo visualisation
  • Brand style guide
  • Typography · Montserrat
  • Colour palette
  • ID card and visiting card
  • Presentation folder
  • Social media design
ID card and business cards
ID card and visiting cards
Presentation folder and gastro unit brochure
Presentation folder
Two Instagram posts in the brand style
Social media
Logo rendered as a glass seal
3D logo visualisation

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