Case study · Tea
Marwad Tea
Rooted in the royal traditions of Marwad.
A packaging system for a traditional Indian tea brand, from daily-use packs to gift-worthy editions.
About
Marwad Tea is a traditional Indian tea brand rooted in the culture and heritage of Rajasthan’s Marwad region, made for everyday households and premium tea lovers alike.
Challenge
Serve two buyers with one range: families picking up their daily chai, and customers looking for a premium tea to gift, all with strong presence on a crowded retail shelf.
Direction
Bold colours, structured layouts and a strong typographic identity drawn from Marwad’s royal traditions. Each variant has its own colour personality inside one brand language.
The range
- 01VIP Tea
- 02Premium Tea
- 03Elaichi Tea
- 04Masala Tea
Scope of work
- Packaging design
- Visual direction
- Product mockups
- Promotional brand applications
“Traditional enough to connect with chai lovers, premium enough to stand out in modern retail.”
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