Case study · Restaurant
Ricotta
Authentic Italian pizzeria, fired in wood.
Brand identity and takeaway packaging for a wood-fired Italian pizzeria.
About
Ricotta bakes its pizza in a wood-fired oven. The brand had to feel handmade and Italian, and work on everything a customer touches, from a cup to a delivery box.
Challenge
Look authentic without looking old-fashioned, and stay cheap to print across boxes, cups, paper and plates.
Idea
The arch of a brick oven with a flame inside sits over a tall, narrow wordmark. A handwritten line, authentic italian pizzeria, keeps it warm and friendly.
Touchpoints
- 01Pizza boxes
- 02Greetings wrapping paper
- 03Paper and cold cups
- 04Tableware
Scope of work
- Logo design
- Brand identity
- Packaging design
- Line illustration
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