Case study · Fragrance
SINĀI Perfume
The world’s greatest landscapes, bottled.
A premium Indian fragrance house where every bottle becomes a destination. Eight fragrances, eight landscapes, one luxury identity.
About
From the icy silence of Everest to the tropical calm of Tahiti, each SINĀI fragrance carries its own atmosphere, colour palette and emotional world, turning geography into scent.
Challenge
Build a whole fragrance universe from scratch: not just packaging, but an identity system where every variant feels like its own world and still belongs to one master brand.
Direction
Each fragrance has its own palette, watercolour landscape and mood, drawn from destination storytelling and luxury editorial design. The custom logo carries a macron over the Ā, a small signature detail with an international feel.
The collection
- 01Everest Blue
- 02Fuji Blossom
- 03Kilimanjaro Woods
- 04Aravali Emerald
- 05Spicy Vesuvius
- 06Khybar Oudh
- 07Olympus Edge
- 08Tahiti Treat
Scope of work
- Brand identity
- Logo design
- Bottle label design
- Packaging system
- Illustration direction
- Colour strategy
- Visualisation and renders
- Art direction
“Every bottle should feel like a destination: not just a fragrance, but a place, a memory and an atmosphere.”
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